Website Traffic Checker
Estimate how much traffic a site gets and where it comes from, which is the only way to size up a competitor you cannot see inside.
- ✓ Estimated visits
- ✓ Traffic sources
- ✓ Any domain
- ✓ Free, no account
You can see your own traffic exactly. Everybody else you can only estimate, and estimates from outside are approximate by nature. They are built from sampling and modelling rather than anybody's analytics, which is worth knowing before you quote one.
Get the scale
Ten times your traffic is a different problem from slightly more.
See the composition
Branded traffic and unbranded traffic mean different things.
Compare rivals
Relative sizes hold up better than absolute figures.
Estimate a site's traffic
Enter a domain to see estimated visits and where they appear to come from.
Free tool · up to 3 checks per day. Powered by live search data.
How It Works
Enter a competitor
Use your own analytics for your own site.
Read the scale
Not the exact figure, which will be wrong.
Check the split
Branded against unbranded tells you the most.
How accurate this is
Approximate, and honestly so. Nobody outside a site can see its analytics. Treat the output as an order of magnitude rather than a measurement, and be wary of anyone who presents figures like these as exact.
Why the split matters more
A site living on branded searches has an audience that already knows it exists. A site living on unbranded local terms is winning people who were still deciding. The second kind is who you are actually competing with, whatever the totals say.
What to do with it
Mostly, calibrate. Local businesses routinely assume a competitor is far ahead because they seem visible everywhere. Checking often shows a smaller gap than expected, and occasionally the reverse, and either changes what is worth spending.
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Frequently Asked Questions
How accurate are the numbers?
Approximate. Read them as scale, not measurement. Anyone presenting them as precise is overselling them.
Can I check my own site?
You can, but your own analytics are exact and this is not. Use this for sites you cannot see inside.
What is the most useful part?
The branded and unbranded split, because it tells you whether a rival is winning new customers or serving people who already knew them.
Why do tools disagree?
Different samples and different models. Use one consistently rather than comparing across them.
Useful for scale, not for certainty
An outside estimate is enough to tell you whether a competitor is ahead and roughly by how much. It will never be enough to report as fact.
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You can see your own traffic exactly. Everybody else you can only estimate, and estimates from outside are approximate by nature. They are built from sampled data and modelling, not from anybody's analytics.
Used properly that is still worth having. Not for the exact number, which will be wrong, but for the order of magnitude and the shape. A competitor pulling ten times your traffic is a different problem from one pulling slightly more.
The composition tells you more than the total. A site living on branded searches has an audience that already knows it. A site living on unbranded local terms is winning people who were still deciding, and those are the ones you are competing for.
How to use it
- Enter a competitor domain, not your own. Use analytics for yours.
- Read the scale rather than the exact figure.
- Look at the split between branded and unbranded traffic.
- Compare two or three rivals. Relative sizes are more reliable than absolutes.
Why it matters
Local businesses routinely assume a competitor is far ahead based on how visible they seem. Checking often shows a smaller gap than expected, and occasionally shows the opposite, which changes what is worth spending.
Questions people ask
How accurate are these estimates?
Approximate. Treat them as scale rather than measurement. Anybody presenting them as exact is overselling them.
Can I check my own site this way?
You can, but your own analytics are exact and this is not. Use this for sites you cannot see inside.
What is the most useful thing here?
The branded versus unbranded split. It tells you whether a rival is winning new customers or serving people who already knew them.