Keyword Research Tool
Find what people actually search around what you sell, with volume and difficulty, so you can pick a few terms worth working on.
- ✓ Local search volume
- ✓ Difficulty and competition
- ✓ Related terms
- ✓ Free, no account
Keyword research is mostly deciding what to ignore. The obvious terms are contested by everybody and often worth less than they look, because a broad search frequently means somebody who is still reading rather than somebody about to ring.
Separate intent
Ready to buy and still browsing are different searches.
See real difficulty
Some big numbers are unreachable and some small ones are not.
Find how people ask
Customers rarely use the trade term.
Research a keyword
Enter a term and a location to see volume, difficulty and related searches.
Free tool · up to 3 checks per day. Powered by live search data.
How It Works
Start from what you sell
Not from a tool's suggestion list.
Check volume and difficulty together
Neither means much on its own.
Cut to about ten
A hundred keywords never get worked.
Why intent beats volume
Someone typing emergency electrician is deciding within the hour. Someone typing electrician may be three weeks away. Ranking for the second while missing the first is a common and expensive mistake, and volume figures will never warn you about it.
The trouble with national figures
Volume numbers usually average across a whole country. A term with a thousand searches nationally may have eleven in your town, and eleven of the right kind will do more for you than a thousand of the wrong kind ever could.
Where customer phrasing comes from
Read your own reviews and enquiries. People write there the way they search, and it is almost never the way the trade describes itself. That gap is where the easiest opportunities usually sit.
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Frequently Asked Questions
Should I chase high volume terms?
Not by default. High volume usually means high competition and mixed intent. Smaller ready to buy terms convert far better.
How many should I target?
About ten to start. More than that and none of them get proper attention.
Where do I find how customers phrase things?
Your reviews and your enquiries. That is people writing in their own words.
When should I drop a keyword?
When it ranks and brings nothing. Ranking was never the goal.
The list is the easy part
Finding terms takes an afternoon. Deciding which ten deserve a year of attention is the judgement that actually decides the outcome.
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Keyword research is mostly deciding what to ignore. The obvious terms are contested by everyone and often worth less than they look, because a broad search frequently means somebody who is still reading.
Intent separates the useful from the impressive. Someone typing emergency electrician is deciding now. Someone typing electrician may be three weeks away, and ranking for the second while missing the first is a common and expensive mistake.
How to use it
- Start from what you actually sell, not from a tool's suggestions.
- Add the words customers use, which are rarely the trade terms.
- Check volume and difficulty together. Neither means much alone.
- Cut the list to about ten. A hundred keywords never get worked.
Why it matters
Most local sites target terms chosen because they had big numbers next to them. Those numbers are usually national, and a national figure tells you almost nothing about your town.
Questions people ask
Should I chase high volume terms?
Not by default. High volume usually means high competition and mixed intent. Smaller ready to buy terms convert far better.
How many keywords should I target?
Around ten to start. Any more and none of them get proper attention.
Where do I find customer phrasing?
In your reviews and enquiries. People write there the way they search.