Three sectors, one sequence, roughly three and a half times the calls.
These are the accounts where the work was measured properly from the start. Each began with a baseline reading taken before anything was changed. This is the only reason the figures afterwards mean anything at all.
The sequence was the same in every case: measure, correct the record, put the recurring work on a schedule, then measure again on exactly the same frame. What differed was which part of the record was wrong. That is what each of these pages is about.
Three accounts, three different faults.
Emergency demand across a wide radius
No shopfront to anchor the profile, and an outer service area nobody had ever measured. The fix was a category and a service list.
Read the case study →RoofingA gap on one side, at the same distance
Several towns covered, solid in one direction and invisible in the other. The cause was a competitor and a service list, not distance.
Read the case study →AgenciesAn average that was true of nowhere
Client locations checked inconsistently and reported as one figure. Measured on a common frame, the range was very wide.
Read the case study →What the number covers, and what it does not.
- It is calls and direction requests. Attributed to the business profile, per location, against the baseline recorded before any work started. Not revenue, not a ranking position
- It is per location, not an average. An estate average is true of no individual site. This is exactly the problem the measurement exists to solve
- The frame never changed. Same grid, same spacing, same keywords before and after. A frame changed midway makes any comparison meaningless
- Corrections did most of the work. Categories and service lists outperformed everything added afterwards, in all three sectors
- Not everything worked. Review volume alone moved nothing where the underlying record was still wrong. That is included because it is usually left out
The sequence that was used in all three.
the same every time. What changed between accounts was which step turned out to matter. That could only be established by measuring first.
Measure before touching anything
A distribution recorded across the trading area on a fixed frame. Without it, any improvement afterwards is real and unprovable at the same time.
Correct the record
Categories, service lists and details that disagreed with the business's own website. The cheapest work available and, in all three accounts, the largest single contributor.
Make the sources agree
Address, hours and phone reconciled across the profile, the site and the directories publishing them. So nothing contradicted anything else.
Put the recurring work on a cadence
Posting, photos and review requests scheduled rather than left to spare time. This is the version that lapses inside two months.
Re-measure on the same frame
Same grid, spacing and keywords. A frame changed midway produces a comparison between two different things.
Report outcomes, not positions
Calls and direction requests against the baseline. Position is a step on the way; it is not what anybody is buying.
Take the reading before you change anything.
It is the one step that makes everything afterwards provable. $5.33 per location per month.