GMB Media Scheduler
Queue photos and video to go out steadily across every profile, instead of dumping them all at once.
A media scheduler holds your photos and video in one library and publishes them to your profiles on a steady rhythm, so images arrive a few at a time instead of all in one afternoon.
What it does
Photo freshness on a business profile behaves differently from photo volume. Twenty images uploaded on one afternoon and nothing for the next year reads as a profile somebody set up and walked away from. Two or three a month, kept up, reads as a business that is open, busy and worth calling.
The problem is not making the images. Most businesses collect them constantly. It is that uploading happens in bursts when somebody remembers, using up whatever had been gathered, after which the profile goes quiet again until the next burst. The pattern is completely predictable and completely avoidable.
A queue splits collecting from publishing. Upload whatever you have whenever you have it, assign images to locations, and let them go out on a steady rhythm. The library soaks up the bursts and releases them evenly. That is exactly the shape that reads as an active business.
Across an estate it matters more, because the sites nobody is thinking about are the ones that go a year without a picture, and those are usually the sites already doing worst.
Everything you get
One media library
Upload once and assign images to any location, instead of keeping a separate pile per profile.
Steady release
Set a rhythm and let the queue put images out a few at a time rather than all at once.
Assign per location
Control which images go to which profiles, so each site publishes pictures that are actually of it.
Video as well
Queue video alongside photos, checked for length and format before it goes in.
Checked before it queues
Files tested against Google requirements up front, so a failure shows now instead of on the day.
Coverage reporting
See which locations have thin or stale photos, and how long each queue will last.
Tag by type
Tag images as interior, exterior, team or product, so what goes out stays varied instead of repetitive.
Low queue warnings
An alert when a location queue is nearly empty, before the profile goes quiet.
Publish confirmation
Which profiles took the image and which did not.
From setup to first result
- 1
Upload whatever you have
Do not wait for a full set. The library exists to absorb whatever arrives.
- 2
Tag the images
Interior, exterior, team, product. Tagging is what keeps the output varied later.
- 3
Assign them to locations
Pictures of the Leeds shop go to the Leeds profile. Generic brand images can go everywhere.
- 4
Set the rhythm
Two or three a month per location suits most businesses. Steady beats heavy.
- 5
Check the coverage report
It shows which sites are thin and how long each queue will last.
- 6
Top up when warned
A queue running low is a warning you can act on, rather than a profile that quietly stopped.
- 7
Read the confirmation
Uploads can fail on format or size at individual locations.
What changes when you use it
- Uploading everything at once
- Sending the same images everywhere
- Letting a queue run dry
- Ignoring the quiet locations
- Publishing the same kind of shot
- Freshness reads differently from volume
- Bursts are the natural pattern and the wrong one
- Photos are what people look at first
- Quiet sites are usually the weak sites
- Variety matters as much as recency
Freshness reads differently from volume
Twenty photos in one afternoon and nothing after says abandoned. Three a month says open.
Bursts are the natural pattern and the wrong one
Somebody remembers, uploads everything, and the profile goes quiet until they remember again.
Photos are what people look at first
To a customer deciding between three businesses, a map listing is mostly pictures.
Quiet sites are usually the weak sites
The locations nobody is thinking about go a year without an image, and they are already the ones doing worst.
Variety matters as much as recency
Ten photos of the same corner reads worse than five that show different parts of the business.
A queue survives the busy months
Collecting and publishing stop depending on the same person having a spare afternoon.
What it measures
- Photos published per location per month
- Days since each location last had a new image
- Queue depth per site
- Coverage by image type
- Uploads that failed a format or size check
- Locations with no image in the last year
Reports you can send
Every output can be exported and carries your branding, never ours.
Media library
Everything uploaded, tagged and assigned.
Publishing queue
What goes out where, and when.
Coverage report
Which sites are thin or stale on photos.
Queue depth
How long each location will keep publishing.
Publish confirmation
Which profiles took each image.
Branded export
Media activity in a document with your logo.
Who this is built for
Keep every client profile publishing without chasing them for photos each month.
Cover the sites nobody is thinking about, not just the flagship.
Supply brand images centrally while sites add their own.
Upload when you have pictures and let them go out all year.
Get more out of it
- Upload whenever images arrive rather than saving them for a batch.
- Tag by type so the output stays varied.
- Send site pictures to their own profile and keep brand images for everywhere.
- Two or three a month per location is enough. Steady beats heavy.
- Act on the low queue warning before the profile goes quiet.
- Check the coverage report for the sites nobody thinks about.
Uploading everything at once
One afternoon of twenty photos and then a year of nothing is the exact pattern that reads as abandoned.
Sending the same images everywhere
A customer looking at the Leeds profile wants to see Leeds. Stock brand images on every site are obvious.
Letting a queue run dry
A profile that stops publishing looks the same as one nobody manages. The low queue warning exists so it does not happen.
Ignoring the quiet locations
The sites nobody thinks about go a year without a picture, and they are usually already struggling.
Publishing the same kind of shot
Ten pictures of the same corner is worse than five showing different parts of the business.
By hand, or with this
| Doing it manually | With GMB Media Scheduler |
|---|---|
| Twenty photos in one afternoon | A few a month, every month |
| A separate pile of images per profile | One library assigned to locations |
| Format failures found on the day | Files checked before they queue |
| No idea which sites are thin | A coverage report per location |
| A profile that quietly stops | A warning before the queue empties |
| Assume it uploaded | A confirmation for every location |
- Upload the images you already have
- Tag them by type
- Assign site pictures to their own profile
- Set a rhythm of two or three a month
- Read the coverage report
- Top up any queue that is running low
- Check the publish confirmation
One of 42 tools on the same plan
Every tool below is on the same plan at the same price. Nothing here is an extra, an upgrade or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Questions people ask
How often should I add photos?
Two or three a month per location is plenty. Steadiness matters far more than volume, because a profile that publishes regularly reads as an active business.
Is it better to upload everything at once?
No, and it is the most common mistake. Twenty images in one afternoon and nothing for a year reads as a profile somebody set up and abandoned.
Can I send different images to different locations?
Yes, and you should. A customer looking at the Leeds profile wants to see Leeds. Keep generic brand images for the sites that need them.
Does video work too?
Yes. Video queues alongside photos and gets checked for length and format before it enters the queue.
What happens if my queue runs out?
You get a warning before it does. A profile that stops publishing looks exactly like one nobody is managing.
Why do some uploads fail?
Usually size or format. Files are checked against Google requirements before they enter the queue, so the failure shows up while you can still fix it.
Which locations should I worry about most?
The ones nobody thinks about. Quiet sites go a year without an image, and they are usually the ones already performing worst.
Every tool. One price. Nothing extra to buy.
$5.33 per location per month gets you GMB Media Scheduler and the other 41 tools.