Domain Authority Checker
Check any domain's authority estimate, and understand what it does and does not tell you before anybody quotes it at you.
- ✓ Score out of 100
- ✓ Referring domains and links
- ✓ Any domain
- ✓ Free, no account
Authority scores are estimates made by third parties, not figures published by Google. They summarise how strong a link profile looks next to everyone else. That makes them useful for comparison and meaningless as a target, which is the opposite of how they are usually used.
One number for comparison
Enough to see whether a gap is small or serious.
Check who outranks you
Sometimes the answer is that they are not stronger at all.
No subscription needed
A comparable read without paying for one.
Check a domain's authority
Enter a domain to see its authority estimate alongside its link profile.
Free tool · up to 3 checks per day. Powered by live search data.
How It Works
Enter a domain
Yours, or somebody you are trying to outrank.
Compare, do not target
The number matters only next to another number.
Weight it lightly for local
Map results are decided on other things.
What the score is
A third party estimate of how strong a site's link profile looks, scaled to a hundred. Google publishes nothing of the kind. It is a proxy for strength, assembled from outside, and it is only as good as the link index behind it.
How it gets misused
Agencies report it rising as though it were a result. It is not. The score can climb steadily while enquiries do nothing at all, which is why it is worth knowing what it measures before somebody presents it to you as progress.
Why it matters less locally
In map results, proximity, categories and reviews carry more weight than link strength. A weaker site with a well maintained profile regularly outranks a stronger one, which is the single most useful thing to understand about local search.
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Frequently Asked Questions
Is authority a Google ranking factor?
No. Google publishes no such score. These are outside estimates of link strength.
What score should I aim for?
None. Compare against competitors if it is useful, but aiming at the number means aiming at a proxy.
Does it matter for map rankings?
Less than proximity, categories and reviews. That is why profile work often beats link work for local businesses.
How do I raise it?
Earn real links from relevant sites. There is no shortcut that does not eventually cost you.
Know the number so it cannot be used on you
When somebody quotes a rising authority score as evidence of progress, understanding what it measures lets you ask the better question, which is what happened to enquiries.
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Authority scores are estimates made by third parties, not figures published by Google. They summarise how strong a site's link profile looks compared with others. Useful as a comparison, meaningless as a target.
They get misused constantly. Agencies report the score rising as though it were an outcome, when it is a proxy for one, and the score can climb while enquiries do nothing at all.
For local search it matters less than people assume. A well maintained profile with genuine reviews will regularly outrank a stronger site in map results, because the map pack weighs different things entirely.
How to use it
- Enter a domain to see its authority estimate.
- Compare against direct competitors rather than a target number.
- Look at where their links come from, not the score alone.
- Weight it lightly for local rankings. It matters more for ordinary web results.
Why it matters
Knowing the number stops it being used against you. When somebody quotes an authority score as proof of progress, understanding what it measures lets you ask what happened to enquiries.
Questions people ask
Is authority a Google ranking factor?
No. Google publishes no such score. These are third party estimates of link strength.
What score should I aim for?
None. Compare with competitors if useful, but chasing the number is chasing a proxy.
Does it matter for map rankings?
Less than proximity, categories and reviews. A weaker site with a better maintained profile regularly wins locally.