Meta Tag Generator & SERP Preview
Write titles and descriptions that fit the space you actually get and give somebody a reason to click.
- ✓ Length checked
- ✓ Preview as shown
- ✓ Per page
- ✓ Free, no account
The title and description are your advert in the results. They will not lift your position much, and they heavily influence whether the position you already hold produces anything at all.
Stay inside the width
Truncation usually cuts exactly the useful part.
See it as searchers do
A text box is not a preview.
Keep pages distinct
Duplicate titles help nobody.
Write a title and description
Enter your page details to build tags that fit and preview how they appear.
Fill in the fields to generate your meta tags.
Paste these in your page <head>. Includes Open Graph & Twitter tags for social sharing. Free & unlimited.
How It Works
Lead with service and town
Somebody scanning is checking whether you are near.
Give a reason to choose you
The description is where that goes.
Preview before publishing
Length behaves differently than it looks.
Why length matters so much
Too long and the end is cut off, usually mid sentence and usually where the point was. Too short and you have given back space you were handed for free. Neither is fatal and both are avoidable in about a minute per page.
Where the town belongs
Near the front of the title. Someone reading a page of local results is filtering on proximity before anything else, and a town name buried at the end after a long service description does that job far less well than one at the start.
Why Google sometimes rewrites yours
It happens when the title looks stuffed, is badly truncated, or does not match what the page says. Writing something accurate and readable is the reliable way to keep the one you chose.
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Frequently Asked Questions
Does the description affect rankings?
Not directly. It affects clicks, which is why it is still worth the minute it takes.
How long should a title be?
Short enough not to be cut off, with the important part first.
Should every page have its own?
Yes. Duplicate titles waste the space and make pages harder to tell apart in results.
Why did Google change mine?
Usually because it looked stuffed or did not match the page. Accurate and readable titles survive.
Same position, different outcome
Two sites can sit at the same rank and get very different results from it. What separates them is usually the two lines of text underneath.
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The title and description are your advert in the results. They will not lift your position much, and they heavily influence whether the position you have produces anything.
Length is where most go wrong. Too long and the end is cut off, often mid sentence and often exactly where the useful part was. Too short and you have wasted space you were given.
For local businesses the town belongs in the title, near the front. Somebody scanning results is checking whether you are nearby before they read anything else about you.
How to use it
- Write the title with the service and the town, keeping it inside the visible width.
- Write a description that gives a reason to choose you.
- Preview it as it will appear, not as it looks in a text box.
- Make each page different. Duplicate titles across pages help nobody.
Why it matters
Two sites can hold the same position and get very different results from it. What separates them is usually the two lines of text in the listing.
Questions people ask
Does the description affect rankings?
Not directly. It affects clicks, which is why it still matters.
How long should a title be?
Short enough not to be cut off. Aim comfortably inside the visible width and put the important part first.
Should every page have its own?
Yes. Duplicate titles waste the space and make pages harder to tell apart.