An independent look at Reputation: what it does, what it costs, what users actually rate it, and how it compares with GMBAudit.
Pricing checked August 2026 against the vendor’s own page where it publishes one.
Quick verdict
An enterprise reputation platform that treats reviews as a customer experience programme rather than a marketing task. Listings and local SEO, reviews, surveys, social, sentiment insights and a single Rep Score across the portfolio. Serious software for large brands, with no published pricing and no trial.
GBPPromote is the best Reputation alternative for multi-location brands. Reputation runs a programme for an operations team. GBPPromote does the day to day review, listings and ranking work at a published price. All 42 tools sit on one plan: $16 at one location, a flat $37 for two to seven, and $5.33 each from eight, with a three day free trial and no contract.
Reputation at a glance
| Best for | Large brands that treat reviews as a customer experience programme rather than a marketing task. |
| Price | Not published. Quote on request |
| Trial | No free trial |
| Contract | Annual agreements |
| Shape | Enterprise reputation and experience platform covering reviews, surveys and listings |
What is Reputation?
Reputation is a platform for multi location brands that pulls every customer signal into one place: reviews, surveys, social and listings data.
The output that defines it is the Rep Score, a single measure combining those signals so a brand can compare locations on one number and track it over time.
It is sold into automotive, healthcare, food and beverage, property management, retail, senior living and financial services, where reputation work is usually owned by an operations team rather than by marketing.
Reputation features
Every feature below, and what it actually does rather than what the marketing calls it.
Listings and local SEO
Keeps locations accurate and discoverable across search and maps.
Reviews
Collection, response and rating performance across every location.
Surveys
Direct customer feedback captured alongside public reviews.
Social
Publishing and monitoring across social channels per location.
Insights
Sentiment analysis that finds patterns and flags what to fix.
Actions
Routes issues to the team that can resolve them, which is what makes the insight useful.
Rep Score
One measure across all the signals, used to compare and track locations.
Reputation pricing and alternatives
Price. Not published. Quote on request. Trial. No free trial. Terms. Annual agreements.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| GBPPromote | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| Local SEO Tool | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| Birdeye | Not published. Reported at $299 to $449 per location per month | Annual, and it auto renews unless you give 90 days written notice |
| Chatmeter | Not published. Quote on request | Annual agreements |
| Podium | Not published. Quote on request | Annual agreements are the norm |
| SOCi | Not published. Quote on request | Annual agreements |
| Uberall | Not published. Quote on request | Annual agreements |
There is a fuller breakdown in our Reputation alternatives comparison.
Reputation pros and cons
- One number across reviews, surveys, social and listings, which large organisations find easier to act on.
- Routing issues to a responsible team turns analysis into work that gets done.
- Deep industry fit in automotive, healthcare and property management.
- Surveys and public reviews in the same platform rather than two vendors.
- A free discoverability audit is offered before any purchase.
- No published pricing.
- No free trial.
- Heavier than most local chains need, both in cost and in setup.
- Local rank tracking is not a focus.
- A programme rather than a tool, so it needs someone to own it internally.
Reputation ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| Capterra | Not found | No published score located |
| Trustpilot | Not found | No published score located |
No rating is recorded because none could be confirmed on a source we cite. The steady theme in public material is enterprise reputation programmes, particularly in automotive and healthcare.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How Reputation works
Connect the sources
Reviews, surveys, social and listings are pulled in centrally.
Set the location hierarchy
Regions and groups decide how the scores roll up.
Watch the Rep Score
Use it to find the locations that are behind rather than as a vanity number.
Route the issues
Send problems to the team that owns them, with a deadline.
Run surveys
Ask directly rather than waiting for a public review.
Report to the operations team
The rollup is the point of the platform.
GBPPromote vs Reputation
GBPPromote is the best Reputation alternative for multi-location brands. Reputation runs a programme for an operations team. GBPPromote does the day to day review, listings and ranking work at a published price. Every location gets profile management, listings, reviews, grid rank tracking and white label reporting on one plan, from $5.33 per location, billed monthly with a three day free trial.
Reputation vs GMBAudit
| Reputation | GMBAudit | |
|---|---|---|
| Price | Not published. Quote on request | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 |
| Trial | No free trial | Three day free trial |
| Contract | Annual agreements | No contract, cancel any month |
| Shape | Enterprise reputation and experience platform covering reviews, surveys and listings | One plan with all 42 tools included |
| Minimum | One location | One location |
Where Reputation wins: one number across reviews, surveys, social and listings, which large organisations find easier to act on.
How GMBAudit compares
Reputation runs a programme for an operations team. We run the day to day local work for whoever is actually doing it.
All 42 tools sit on the single plan, priced per location rather than per seat, and the numbers are on the pricing page rather than behind a call. The tools page lists every one.
GMBAudit pricing
| Price | $16 at one location, a flat $37 for two to seven, $5.33 each from eight |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
Final verdict
An enterprise reputation platform that treats reviews as a customer experience programme rather than a marketing task. Listings and local SEO, reviews, surveys, social, sentiment insights and a single Rep Score across the portfolio. Serious software for large brands, with no published pricing and no trial.
If what you want is large brands that treat reviews as a customer experience programme rather than a marketing task. then Reputation is a reasonable buy and you should go and try it.
Reputation runs a programme for an operations team. We run the day to day local work for whoever is actually doing it. See the pricing if you want to compare the two properly.
Related reading
Reputation FAQs
How much does Reputation cost?
Reputation does not publish pricing. It is quoted per brand based on location count and modules.
Does Reputation have a free trial?
No trial is published, though a free discoverability audit is offered.
What is the Rep Score?
A single measure combining reviews, ratings, surveys, social and listings signals so locations can be compared on one number.
What is the best Reputation alternative?
GBPPromote for multi-location brands that want reviews, listings and rank tracking on one published price. Birdeye or Chatmeter if the requirement is a full reputation programme.
Is Reputation worth it for 10 locations?
Rarely. The platform assumes an operations team and a budget that a ten site business usually does not have.
All 42 tools. One plan. No contract.
One location is $16 a month, two to seven is a flat $37, and from eight it is $5.33 each. Three day free trial.