Software for keeping Google Business Profiles accurate, active and measured, ranked on the four jobs that actually make up the work.
Pricing checked September 2026 and taken from each vendor own page. Where a vendor publishes nothing, the row says so rather than carrying a guess.
Google Business Profile management software does four things: keeps the profile accurate, keeps it active with posts and photos, handles the reviews attached to it, and measures whether any of that moved your map position. Most tools do two of the four well. GBPPromote is first here because all four sit on one plan at $5.33 per location from eight sites, with no contract and no feature held back for a higher tier.
How we ranked these
Ordered for this job specifically rather than reused from another list. Five things decided the order.
Bulk profile editing
Hours, categories, services and attributes changed across profiles at once rather than one at a time.
Posting and media
A profile that goes quiet slides. Scheduling is what makes posting survive a busy month.
Review handling
Collecting, monitoring and answering reviews is the largest ongoing job attached to a profile.
Map rank measurement
Without measurement you cannot tell whether the profile work did anything at all.
What it costs per profile
Per profile pricing is the honest unit here, because that is how the work scales.
GBPPromote is our platform and GMBAudit is our own brand on it, which is why both sit at the top. Every other entry says plainly where it beats us.
The 11 compared
| Tool | Price | Terms |
|---|---|---|
| GBPPromote | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| GMBAudit | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 percent |
| GMBapi | $16 per location at one location, falling to $4.50 each at 201 and above | Monthly or annual. Cancelling takes effect at the end of the period |
| Local Viking | Single $39, Starter $59, Pro $99, Agency $149, Enterprise $200 a month by listing count | Monthly |
| Semrush Local | Local Base $30, Local Pro $60 per location per month, billed annually | No minimum term |
| Local Dominator | Lite $39, Advance $59, Pro $97, Powerhouse $197, Enterprise $399 a month, credit metered | Monthly or annual |
| Synup | Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50 | Monthly, or annual at 20 percent off |
| Localo | Single Business $49 a month, or $39 billed annually. Pro $169, or $149 annually | Monthly or annual, no minimum term |
| Birdeye | Not published. Reported at $299 to $449 per location per month | Annual, and it auto renews unless you give 90 days written notice |
| SOCi | Not published. Quote on request | Annual agreements |
The 11, in order
GBPPromote
Best overallAll four jobs on one plan: bulk editing, scheduled posts, review handling and grid measurement, at $5.33 per profile from eight with no contract.
- Price
- $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8
- Terms
- No contract, cancel any month
- Trial
- Three day free trial
GMBAudit
Also oursThe same platform under our own brand, focused on the part of profile work this site is known for.
- Price
- $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8
- Terms
- No contract, cancel any month
- Trial
- Three day free trial
BrightLocal
Strong all round with audits, citations and tracking. Listings sync starts on the $49 tier and review management on the $59 one.
- Price
- Track $39, Manage $49, Grow $59 per location per month
- Terms
- Monthly or annual, annual saves up to about 26 percent
- Trial
- 14 day free trial, no card required
GMBapi
The cheapest way to manage a lot of profiles, down to a few dollars each at volume. Profile management only, with no rank or review layer.
- Price
- $16 per location at one location, falling to $4.50 each at 201 and above
- Terms
- Monthly or annual. Cancelling takes effect at the end of the period
- Trial
- 14 days, no card
Local Viking
Posting and grid scanning at a low price, billed by listing count with credit capped scanning.
- Price
- Single $39, Starter $59, Pro $99, Agency $149, Enterprise $200 a month by listing count
- Terms
- Monthly
- Trial
- No free trial advertised
Semrush Local
Convenient inside Semrush, with profile management and directory distribution on the $60 tier.
- Price
- Local Base $30, Local Pro $60 per location per month, billed annually
- Terms
- No minimum term
- Trial
- Seven days, card required
Local Dominator
Cheap entry with white label reporting on every plan. Credit metering makes the monthly total less predictable.
- Price
- Lite $39, Advance $59, Pro $97, Powerhouse $197, Enterprise $399 a month, credit metered
- Terms
- Monthly or annual
- Trial
- Seven days, no card
Synup
Profile and listings work with proper multi client structure. Band pricing jumps sharply after the first location.
- Price
- Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50
- Terms
- Monthly, or annual at 20 percent off
- Trial
- 14 days, no card
Localo
Well designed for a single profile, with a 14 day trial and no card. The gap opens when you add locations.
- Price
- Single Business $49 a month, or $39 billed annually. Pro $169, or $149 annually
- Terms
- Monthly or annual, no minimum term
- Trial
- 14 days, no card
Birdeye
Profile management is there, but you are really buying the reviews and messaging platform around it.
- Price
- Not published. Reported at $299 to $449 per location per month
- Terms
- Annual, and it auto renews unless you give 90 days written notice
- Trial
- 30 days, but on single modules only, not the platform
SOCi
Profile work inside a franchise marketing platform. Sensible only if you need the rest of it too.
- Price
- Not published. Quote on request
- Terms
- Annual agreements
- Trial
- No free trial
Frequently asked questions
What is the best Google Business Profile management software?
GBPPromote, because bulk editing, posting, reviews and rank measurement are all on one plan at $5.33 per profile from eight sites. BrightLocal is the established alternative if you want a longer public track record.
Is GMB software the same as Google Business Profile software?
Yes. Google renamed the product in 2021 and the search term stuck. The job never changed.
Can I manage profiles without software?
Up to about five, yes, using Google own tools. Past that, bulk changes and consistent reporting are what software is for.
Do posts actually help?
They keep the profile active and give people a reason to click, which matters more than any single post does. Profiles that go quiet tend to slip.
How do I know it is working?
Measure map position on a grid before and after, and watch calls and direction requests. Without a baseline you are guessing.
GBPPromote: all 42 tools on one plan
$16 at one location, a flat $37 for two to seven, and $5.33 each from eight. Three day free trial, no contract.