An independent look at Bullseye Locations: what it does, what it costs, what users actually rate it, and how it compares with GMBAudit.
Pricing checked August 2026 against the vendor’s own page where it publishes one.
Quick verdict
A store locator built for manufacturers whose customers buy through dealers, not a local SEO platform. Advanced search and filtering, lead capture and routing to the right dealer, local pages for each one, and an API first design. Pricing is not published, though a free trial is offered.
GBPPromote is the best Bullseye Locations alternative for multi-location brands. Bullseye routes dealer enquiries. GBPPromote gets those locations found in the first place. All 42 tools sit on one plan: $16 at one location, a flat $37 for two to seven, and $5.33 each from eight, with a three day free trial and no contract.
Bullseye Locations at a glance
| Best for | Brands that sell through dealers or stockists and need a locator that routes enquiries. |
| Price | Not published. Quote on request |
| Trial | Free trial available on request |
| Contract | Annual and monthly options quoted |
| Shape | Store locator and dealer locator software with lead routing |
What is Bullseye Locations?
Bullseye Locations is store locator software for brands that sell through dealers, stockists or contractors rather than through their own outlets.
The difference from a simple map widget is the lead handling. An enquiry can be captured, routed to the right dealer and tracked, which is the part manufacturers care about.
It is API first, so it is usually implemented into an existing brand site rather than bought as a standalone tool, with WordPress and widget options available.
Bullseye Locations features
Every feature below, and what it actually does rather than what the marketing calls it.
Advanced location search
Search and filtering that copes with products, services and certifications rather than distance alone.
Lead capture and tracking
Enquiries collected at the locator and followed through, which is the commercial point of it.
Local pages
A page per dealer so each one has something to be found with.
Events and promotions
Location specific campaigns rather than one national message.
Dealer activation tools
Ways to keep a dealer network engaged and its data current.
API first platform
Built to be integrated rather than bolted on.
CMS integrations
WordPress, widgets and IVR options.
Bullseye Locations pricing and alternatives
Price. Not published. Quote on request. Trial. Free trial available on request. Terms. Annual and monthly options quoted.
The nearest alternatives, with the commercial terms that actually separate them:
| Tool | Price | Terms |
|---|---|---|
| GBPPromote | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| Local SEO Tool | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| Storepoint | Not published. Quote on request | Monthly |
| Rio SEO | Not published. Quote on request | Annual agreements |
| Uberall | Not published. Quote on request | Annual agreements |
| Yext | Self serve $199 to $999 per location per year. Larger deals quoted | Annual billing only, typically 12 or 24 month minimum commitments |
| Partoo | Not published. Quote on request | Annual agreements |
There is a fuller breakdown in our Bullseye Locations alternatives comparison.
Bullseye Locations pros and cons
- Lead capture and routing to a dealer is genuinely better here than in general purpose locators.
- Filtering handles complicated product and certification data.
- API first design suits brands with an existing site and a development team.
- Local dealer pages add search presence the brand would not otherwise have.
- A free trial is offered, which is unusual in this part of the market.
- No published pricing.
- It is a locator, not a local SEO platform. No listings network, reviews or rank tracking.
- Aimed at manufacturers and dealer networks, so it fits a narrow set of businesses.
- Implementation usually needs development time.
- Nothing here manages Google Business Profiles.
Bullseye Locations ratings and user reviews
| Platform | Rating | Based on |
|---|---|---|
| Capterra | Not found | No published score located |
| Trustpilot | Not found | No published score located |
No confirmed rating is recorded. Public references are concentrated in building materials and manufacturing, which matches the product positioning.
Checked August 2026. We do not publish a score we could not confirm, which is why some rows say not found.
How Bullseye Locations works
Load the dealer network
Accuracy of the dealer list is the whole product.
Set the search filters
Filter by what the customer is actually shopping for.
Embed the locator
Through the API for a custom site, or the widget for a quick build.
Turn on lead routing
Decide which dealer gets which enquiry and what happens if nobody answers.
Publish dealer pages
One page per location so dealers can be found directly.
Measure the leads
Track the enquiries through to the dealer, not just the clicks.
GBPPromote vs Bullseye Locations
GBPPromote is the best Bullseye Locations alternative for multi-location brands. Bullseye routes dealer enquiries. GBPPromote gets those locations found in the first place. Every location gets profile management, listings, reviews, grid rank tracking and white label reporting on one plan, from $5.33 per location, billed monthly with a three day free trial.
Bullseye Locations vs GMBAudit
| Bullseye Locations | GMBAudit | |
|---|---|---|
| Price | Not published. Quote on request | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 |
| Trial | Free trial available on request | Three day free trial |
| Contract | Annual and monthly options quoted | No contract, cancel any month |
| Shape | Store locator and dealer locator software with lead routing | One plan with all 42 tools included |
| Minimum | One location | One location |
Where Bullseye Locations wins: lead capture and routing to a dealer is genuinely better here than in general purpose locators.
How GMBAudit compares
Bullseye routes enquiries to dealers. We get those locations found in the first place.
All 42 tools sit on the single plan, priced per location rather than per seat, and the numbers are on the pricing page rather than behind a call. The tools page lists every one.
GMBAudit pricing
| Price | $16 at one location, a flat $37 for two to seven, $5.33 each from eight |
| What is included | All 42 tools. Nothing sits behind a higher tier |
| Users | Unlimited. Priced per location, never per seat |
| Minimum | One location |
| Trial | Three day free trial |
| Contract | None. Cancel any month |
- Newer than the names below, so there is less third party review history to read.
- Not an enterprise procurement product. If you need a named account manager and a signed MSA, the enterprise vendors are built for that and we are not.
Final verdict
A store locator built for manufacturers whose customers buy through dealers, not a local SEO platform. Advanced search and filtering, lead capture and routing to the right dealer, local pages for each one, and an API first design. Pricing is not published, though a free trial is offered.
If what you want is brands that sell through dealers or stockists and need a locator that routes enquiries. then Bullseye Locations is a reasonable buy and you should go and try it.
Bullseye routes enquiries to dealers. We get those locations found in the first place. See the pricing if you want to compare the two properly.
Related reading
Bullseye Locations FAQs
How much does Bullseye Locations cost?
Bullseye does not publish pricing. It is quoted per brand, and a free trial is offered before purchase.
Is Bullseye a local SEO tool?
No. It is a dealer locator with lead routing. It does not manage listings, reviews or rankings.
Who is it for?
Manufacturers and brands that sell through dealers, stockists or contractors, particularly in building materials.
What is the best Bullseye alternative?
Storepoint for a simpler locator with published pricing. GBPPromote if the real requirement is managing and ranking the locations themselves.
Does it replace a store locator on my own site?
It is the store locator on your own site, integrated through the API or a widget.
All 42 tools. One plan. No contract.
One location is $16 a month, two to seven is a flat $37, and from eight it is $5.33 each. Three day free trial.